Keith and Laura discuss the marketing insights in Seth Godin’s “This is Marketing” and Gary Vaynerchuk’s “Day Trading Attention.” We consider marketing, brand identity, and social media. The strategy and tactics from the books can be leveraged to grow a business, brand and audience.
Laura dove into Seth Godin’s “This is Marketing” and Gary Vaynerchuk’s “Day Trading Attention.” Both authors emphasize the importance of understanding your audience and have a similar core message. Identifying a specific audience and tailoring your message to resonate with them.
Social media is important for brand building, but brand reputation is built through all our actions and interactions, not just online presence. As Laura points out from “This is Marketing,” people will remember what you did. They won’t remember what you said.
Keith feels strongly that it’s about more than just getting attention; it’s about connecting with people and helping them get where they are seeking to go. Or, put another way, people will remember how you made them feel, not just what you said.
Marketing is storytelling. Let’s keep leaning in to learning and discovering how to communicate better, to serve others, and make the change we seek to make.
**Is this Marketing, Serving and Selling? – Episode 41**
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